Education
Everything You Need To Know
In the challenging recent years, it became clear that the healthcare systems worldwide needed rebooting.
The integration of digital health, innovations in pricing & reimbursement, increased patient-centricity and changes in legislation are just a few elements that require thorough integration in the new version of Market Access:
Market Access 2.0.
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In an ever-changing environment, it is crucial to keep pace with the countless changes and necessary innovations to be successful.
In perspective to all these alternations and innovations, is it ever possible to keep an overview and perform an excellent launch?
Is it realistic to find a way out through the jungle of new regulations and pricing rules, all of which may jeopardize revenues after product launch?
Is it feasible to understand and fulfill all the health economic requirements coming from payers and HTA-bodies?
Can anyone manage to navigate through the disease-specific professional terminology, in order to understand the etiology, pathophysiology, diagnostic and treatment patterns, as well as the mode of action of therapeutics, in all the diseases of interest?
The answer to these questions is Yes!
Our expertise in people training will ensure your empowerment with all the above mentioned questions and more.
Session 1: How to succeed in every launch?
Take it from someone who has supported a bunch of successful product launches in his career:
Launch success can be distilled to three words, innovation, innovation and innovation!
Be it just incremental, disruptive or even radical, innovation is the key.
Of course, a basic working mentality comes in handy as well, when collecting, analyzing and compiling tons of data and bringing them all together into a pile of documents, called dossier.
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But how do you build innovation skills within your launch team? What are the key skills of a true innovator? How can innovation be implemented into your launch strategy process? And generally, can innovation be learned?
It certainly can.
We at Squares will be happy to show you how.
Session 2: Think global, act local - a stroll through a diverse Market Access world
Not just since the pandemic is the world facing a multitude of governing and legislative changes that directly affect pharmaceutical pricing now and in the coming years.
As countries become increasingly interconnected, decisions in one pharmaceutical market will have ripple effects in other markets too.
Understanding pricing and reimbursement dynamics in different markets can provide invaluable support in the developing process of your market access strategy.
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In this session we will be happy to provide insights into current and upcoming local legislative and governing changes in different markets worldwide, and teach you how to tackle erupting challenges in market access.
Session 3: How not to get lost in digital health?
Online shopping recommendations made through machine learning influence our behavior as consumers, while financial assets are being entrusted to automated investments powered by artificial intelligence. The digital revolution has transformed the way we live and work.
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Perhaps the most vital changes brought about by digital technologies are in the ways that we receive health care and meet our own health needs. Digital health is becoming increasingly popular across all healthcare sectors.
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Digital health is the use of digital technologies for health care purposes. The field encompasses a wide variety of digital health technologies and subfields, including health informatics, wearable medical devices, personalized medicine, mobile health and telemedicine, just to name a few.
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As pharmaceutical innovations reach high levels of complexity, thus increasingly relying on digitalization, it is paramount to keep pace with the trends .
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This session is aimed to give ideas on how to enhance your digital working environment and present latest trends in digital health, with an outlook to future developments.